Born out of an “Imagine if” rhetorical statement by his youngest daughter Frida, Jonas took the opportunity and modeled for his daughters how to make an idea into reality, complete from concepting, sourcing partners to distribution and marketing. Masaya Clothing is sold online, at all major US equestrian competitions and locally at Wellington boutique shops. Masaya is slated for a European launch end of 2023.
Masaya Equine Sales is an established global import/export equine busness currently featuring jumping ponies and horses from Europe.