Founded and created a new 21st century sports + entertainment passion property and brand - the perfect mash up of court and club and a world of intense mobile-first content that moves at the speed of social. FIGHTBALL garnered massive popularity amongst fans (50 million video views and 420,000 social fans within 4 weeks), mainstream and culturally influential media (1.5 billion impressions, including features in the New York Times and The Wall Street Journal), and the sports and music community.